eMarketer Report: US Programmatic Digital Display Ad Spending: Part 1
[Sponsored by Publishers Clearing House]
Programmatic is now the new norm for buying and selling digital display ads. According to eMarketer estimates, the vast majority (83.5%) of US digital display ad dollars are transacted using programmatic technology today.
As privacy regulations and other changes to customer data and targeting practices may force things to change, what will happen to real-time bidding?
Download this report and learn:
eMarketer's latest outlook for US programmatic digital display ad spending through 2021
What factors are expected to drive more dollars to programmatic direct
What's in store for the real-time bidding category, including open markets and private marketplaces